Check out the ad for these flip-flops by Adidas. It claims that merely by wearing these shoes Fitflops) around you will:

  • Burn more calories
  • Reduce cellulite
  • Slim and tone your thighs
  • Strengthen and tone muscles in the feet, legs, buttocks, stomach, and back

They are shoes. The only way they will help you reduce cellulite is if you actually eat nothing but the shoe itself over the course of a month.